CEO | CO FOUNDER

Aaron Granovitz

Aaron is Co-Founder and CEO at Floral Access. Upon graduating from college, Aaron worked as an Analyst at Fundamental Global Investors, a full-service hedge fund and investment manager headquartered in Naples, FL. While there, Aaron learned about supply chain dynamics amongst various industries, and the idea for Floral Access was borne. Having grown up in the flower business, Aaron returned as a 3rd generation participant in the flower trade with a zest and excitement to build the “Everything Store” webshop to positively impact the industry. Aaron graduated with Business degree, Finance concentration (cum laude) from The Johns Hopkins University in Baltimore, class of 2013.

Marc Granovitz_headshot

COO | CO FOUNDER

Marc Granovitz

Marc is Co-Founder and COO at Floral Access, as well as owner at Boulevard Florist Wholesale in Lawndale. Despite his youthful looks, Marc has been active in the Flower Industry since the early 1970s, when he took over the ownership reigns of Boulevard Florist from his father, Herzl. From humble beginnings as a small flower shop on Hawthorne Blvd, Marc pursued an aggressive expansion plan with “wholesale and retail” concept out of current storefront in Lawndale today. Marc is hard at work leading both divisions and ensuring staffing and fleet coordination continues smoothly.

Carlos Garcia_headshot

Operations Manager

Carlos Garcia

Carlos is the Operations Manager, South Bay location. With years of leadership and managerial experience, Carlos is the secret sauce behind ensuring that pickups and logistics run smoothly. Whether regular year or Holiday time, Carlos ensures that items get shuttled in time for distribution dates, and cold chain is maintained throughout. His commitment is all-in and oftentimes personally going for pickups if the need arises. In addition, Carlos is the in-house plant expert and ensures only the best Nurseries get chosen for green, blooming, and Tropical plants

Reynaldo Lopez_headshot

Supplier Relations

Reynaldo Lopez

Reynaldo is Head of Supplier Relations at Floral Access. Having couple decades of buying experience under his belt, Reynaldo is a pro at identifying and curating the world’s top floral and plants suppliers for both quality and price. In addition, Reynaldo keeps the entire FA team abreast of when new product introductions arrive, and various supply trends around the world. For the webshop, Reynaldo ensures accuracy of product attributes described, and helps as a judge if any defective product arrives from farms. Proud of his Guatemalan roots, Reynaldo is a treasured team member who continues applying his floral expertise to build the world’s largest B2B webshop.